Explore Semrush’s multi-tool ecosystem to find the right strategy for your business. From SEO and Advertising to AI-driven visibility, we’ve listed every Semrush plan with its pricing and add-ons below. This breakdown will help you choose the best fit for your marketing goals and budget.
Semrush One Plan (Most Popular)
Starter
$199 monthly
Try For Free
For those beginning their SEO and AI visibility journeys
Traditional SEO:
- 5 websites to monitor
- 500 keywords to track daily
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
AI Visibility:
- 1 domain for AI brand performance
- 50 prompts to track daily
- 300 AI visibility reports per day
- AI-ready Site Audit
Pro+
$299 monthly
Try For Free
For growing brands looking to scale SEO and AI search impact
All Starter features plus:
- 15 websites to monitor
- 1,500 keywords to track daily
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
- 100 prompts to track daily
Advanced
$549 monthly
Subscribe
For those who need maximum power :including API, insights, & automation
All Pro+ features plus:
- 40 websites to monitor
- 5,000 keywords to track daily
- SEO share of voice
- Expanded MCP and API data access
- 200 prompts to track daily
Starter
$165.17 monthly
Try For Free
For those beginning their SEO and AI visibility journeys
Traditional SEO:
- 5 websites to monitor
- 500 keywords to track daily
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
AI Visibility:
- 1 domain for AI brand performance
- 50 prompts to track daily
- 300 AI visibility reports per day
- AI-ready Site Audit
Pro+
$248.17 monthly
Try For Free
For growing brands looking to scale SEO and AI search impact
All Starter features plus:
- 15 websites to monitor
- 1,500 keywords to track daily
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
- 100 prompts to track daily
Advanced
$455.67 monthly
Subscribe
For those who need maximum power :including API, insights, & automation
All Pro+ features plus:
- 40 websites to monitor
- 5,000 keywords to track daily
- SEO share of voice
- Expanded MCP and API data access
- 200 prompts to track daily
Improve your plan with add-ons
Semrush SEO Plan
Pro
$139.95/mo
Try For Free
For beginners and individual projects
- Up to 5 websites to monitor
- Keyword research tools
- Competitor analysis tools
- Position Tracking
- Backlinks
- Site Audit
- MCP Access
Guru
$249.95/mo
Try For Free
For small businesses
- All Pro features plus:
- Up to 15 websites to monitor
- Historical data
- Multi-location and device data
- Content optimization tools
Business
$499.95/mo
Subscribe
For agencies and mid-market companies
- All Guru features plus:
- Up to 40 websites to monitor
- Share of Voice
- Extended limits
- API access
- Migration from third-party tools
Pro
$117.33/mo
Try For Free
For beginners and individual projects
- Up to 5 websites to monitor
- Keyword research tools
- Competitor analysis tools
- Position Tracking
- Backlinks
- Site Audit
- MCP Access
Guru
$208.33/mo
Try For Free
For small businesses
- All Pro features plus:
- Up to 15 websites to monitor
- Historical data
- Multi-location and device data
- Content optimization tools
Business
$416.66/mo
Subscribe
For agencies and mid-market companies
- All Guru features plus:
- Up to 40 websites to monitor
- Share of Voice
- Extended limits
- API access
- Migration from third-party tools
Improve your plan with add-ons
Semrush AI Visibility Plan
Base
$99/mo per domain
Subscribe
For businesses that want to track how they’re mentioned in AI search
What’s inside:
- AI visibility reports for any domain
- Track 25 custom prompts (daily AI rankings)
- 1 domain for Brand Performance analysis
- Mentions from ChatGPT, Google AI, Gemini, and Perplexity
- AI competitor analysis and prompt research
- Site audit for AI readiness
- Daily, weekly, and monthly data updates
Base
$99/mo per domain billed annually
Subscribe
For businesses that want to track how they’re mentioned in AI search
What’s inside:
- AI visibility reports for any domain
- Track 25 custom prompts (daily AI rankings)
- 1 domain for Brand Performance analysis
- Mentions from ChatGPT, Google AI, Gemini, and Perplexity
- AI competitor analysis and prompt research
- Site audit for AI readiness
- Daily, weekly, and monthly data updates
Improve your plan with add-ons
Semrush Content Plan
Base Monthly
$60/mo
Try For Free
For individuals and small teams scaling content production
What’s inside:
- Data-driven content ideas
- 10,000 articles/mo
- 5 SEO content boosts/mo
- AI and SEO content optimization
- Content in your brand voice
Base Annually
$60/mo billed annually
Try For Free
For individuals and small teams scaling content production
What’s inside:
- Data-driven content ideas
- 10,000 articles/mo
- 5 SEO content boosts/mo
- AI and SEO content optimization
- Content in your brand voice
Improve your plan with add-ons
Semrush Social Plan
Base
$20/mo
Try For Free
For individuals and small teams
What’s inside:
- All essential tools for SMM
- Up to 5 profiles to manage
- Up to 10 profiles to track
- 30 monthly content generations
- 50 monthly posts to publish
Pro
$40/mo
Try For Free
For social media pros, businesses, and agencies
All Base features plus:
- Up to 10 profiles to manage
- Up to 20 profiles to track
- Unlimited content generations
- Unlimited posts to publish
Business
$250/mo
Try For Free
For scaling businesses, agencies, and brand marketing teams
All Pro features plus:
- Influencer Analytics tool
- Media Monitoring tool
Base
$20/mo
Try For Free
For individuals and small teams
What’s inside:
- All essential tools for SMM
- Up to 5 profiles to manage
- Up to 10 profiles to track
- 30 monthly content generations
- 50 monthly posts to publish
Pro
$40/mo
Try For Free
For social media pros, businesses, and agencies
All Base features plus:
- Up to 10 profiles to manage
- Up to 20 profiles to track
- Unlimited content generations
- Unlimited posts to publish
Business
$250/mo
Try For Free
For scaling businesses, agencies, and brand marketing teams
All Pro features plus:
- Influencer Analytics tool
- Media Monitoring tool
Improve your plan with add-ons
Semrush Local Plan
Base
$30/mo
Try For Free
For small local businesses
What’s inside:
- Automated Google Business Profile management with AI Agent
- AI-powered post generation & publishing
- Review auto-replies
- Automated photo posting
- Map Rank Tracker, 375 credits
Pro
$60/mo
Try For Free
For growing businesses
All Base features plus:
- Listing Management
- Review management and generation
- Advanced GBP management
- Map Rank Tracker, 1,225 credits
Business
Let’s talk
Contact Sales
For large businesses
All Pro features plus:
- Custom pricing and billing cycle
- Customizable limits
- Priority customer support
Base
$30/mo
Try For Free
For small local businesses
What’s inside:
- Automated Google Business Profile management with AI Agent
- AI-powered post generation & publishing
- Review auto-replies
- Automated photo posting
- Map Rank Tracker, 375 credits
Pro
$60/mo
Try For Free
For growing businesses
All Base features plus:
- Listing Management
- Review management and generation
- Advanced GBP management
- Map Rank Tracker, 1,225 credits
Business
Let’s talk
Contact Sales
For large businesses
All Pro features plus:
- Custom pricing and billing cycle
- Customizable limits
- Priority customer support
Improve your plan with add-ons
Semrush Traffic & Market Plan
Pro
$289/mo
Try For Free
For those making strategic data-driven decisions
What’s inside:
- Traffic Overview
- Daily Trends
- Market & Industry Overview
- Traffic distribution (incl. AI Traffic)
- Competitor monitoring tools
- Regional trends tools
Business
Coming soon
Subscribe
For teams managing growth and complexity
All Pro features plus:
- Market & Industry Overview
- Page Groups
- Advanced notification center
- Custom dashboards
- Custom competitor monitoring
Pro
$289/mo
Try For Free
For those making strategic data-driven decisions
What’s inside:
- Traffic Overview
- Daily Trends
- Market & Industry Overview
- Traffic distribution (incl. AI Traffic)
- Competitor monitoring tools
- Regional trends tools
Business
Coming soon
Subscribe
For teams managing growth and complexity
All Pro features plus:
- Market & Industry Overview
- Page Groups
- Advanced notification center
- Custom dashboards
- Custom competitor monitoring
Improve your plan with add-ons
Semrush Advertising Plan
Base
$99/mo
Try For Free
For small businesses and marketers scaling ads and maximizing ROI
What’s inside:
- AI recommendations for campaign optimization
- Unlimited ad spend
- Unified dashboard for Google and Meta
- Unlimited ad creative generation
- Competitor keyword analysis
- Google Shopping ads research
- Unlimited Google Ads exports
Pro
$220/mo
Try For Free
For advanced advertisers seeking in-depth competitor insights
What’s inside:
- AdClarity
- All competitor ads
- Display, video, or social ads
- Competitor landing page views
Base
$99/mo
Try For Free
For small businesses and marketers scaling ads and maximizing ROI
What’s inside:
- AI recommendations for campaign optimization
- Unlimited ad spend
- Unified dashboard for Google and Meta
- Unlimited ad creative generation
- Competitor keyword analysis
- Google Shopping ads research
- Unlimited Google Ads exports
Pro
$220/mo
Try For Free
For advanced advertisers seeking in-depth competitor insights
What’s inside:
- AdClarity
- All competitor ads
- Display, video, or social ads
- Competitor landing page views
Improve your plan with add-ons
Read More: Everything You Need to Know About Semrush– A Complete Guide