Starter
$199 monthly
Try For Free
For those beginning their SEO and AI visibility journeys:
- Traditional SEO + AI search:
- Includes AI Visibility Toolkit
- Up to 5 websites to monitor
- 50 prompts & 500 keywords (daily tracking)
- Google + AI visibility tracking
- Competitor insights (Google + AI)
- AI brand insights
- AI-ready Site Audit
- Keyword research
Pro+
$299 monthly
Try For Free
For growing brands looking to scale SEO and AI search impact:
- All Starter features plus:
- Historical SEO data
- Up to 15 websites to monitor
- 100 prompts & 1,500 keywords (daily tracking)
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
Advanced
$549 monthly
Subscribe
For those who need maximum power — including API access, insights, and automation
- All Pro+ features plus:
- Share of voice
- Up to 40 websites to monitor
- 200 prompts & 5,000 keywords (daily tracking)
- API data integration
- Migration from third-party tools
- MCP Access
Pay annually and save up to 17%
Starter
$165.17 monthly
Try For Free
For those beginning their SEO and AI visibility journeys:
- Traditional SEO + AI search:
- Includes AI Visibility Toolkit
- Up to 5 websites to monitor
- 50 prompts & 500 keywords (daily tracking)
- Google + AI visibility tracking
- Competitor insights (Google + AI)
- AI brand insights
- AI-ready Site Audit
- Keyword research
Pro+
$248.17 monthly
Try For Free
For growing brands looking to scale SEO and AI search impact:
- All Starter features plus:
- Historical SEO data
- Up to 15 websites to monitor
- 100 prompts & 1,500 keywords (daily tracking)
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
Advanced
$455.67 monthly
Subscribe
For those who need maximum power — including API access, insights, and automation
- All Pro+ features plus:
- Share of voice
- Up to 40 websites to monitor
- 200 prompts & 5,000 keywords (daily tracking)
- API data integration
- Migration from third-party tools
- MCP Access
You can use Semrush with a free account, but the number of features and amount of data will be limited.
- Position Tracking: 10 keywords, updated daily
- Site Audit: 100 pages per month
- Social Media profiles: track 5, post to 2 (schedule 10 posts)
- On-Page SEO Checker: recommendations for 10 keyword units per month
- Domain & Keyword Analytics: 10 results per report, 10 reports per day
- Brand Monitoring: historical data – 1 day, track 1 keyword in a project, 1 location, data sources – Web
- Content Audit: 50 pages to audit
- Post Tracking: 5 URLs
- Topic Research: 2 topics
- SEO Content Template: 1 template, 10 keywords to add
- SEO Writing Assistant: 1 template
For freelancers, startups, and in-house marketers with limited budgets. Run your SEO, PPC, SMM, and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
- 500 keywords to track
- 3 projects
- 100,000 pages to crawl per month
- 50 social profiles for monitoring
- 10 social profiles for posting
- 5 scheduled PDF reports
For SMB and growing marketing agencies. With Guru, you get all the Pro features plus: Content Marketing Toolkit, Branded reports, Historical Data, and Extended limits.
- 30,000 results per report
- 5,000 reports per day
- Display advertising research
- 1,500 keywords tracked
- Branded PDF reports
- Historical data
- 15 projects
- 300,000 pages to crawl per month
- 100 social profiles for monitoring
- 30 social profiles for posting
- 20 scheduled PDF reports
For agencies, E-commerce projects, and businesses with extensive web presence. With the Business plan, you get all the Guru features plus: White-label reports, API access, Extended limits, and sharing options
- 50,000 results per report
- 10,000 reports per day
- API Access
- Historical data
- Product Listing Ads
- Branded PDF reports
- White-label PDF reports
- 5,000 keywords tracked
- 25 projects
- 1,000,000 pages to crawl per month
- 300 social profiles for monitoring
- 50 social profiles for posting
- 50 scheduled PDF reports
A custom solution to fit the marketing needs of your business. Need more? Contact us for Custom keyword databases, Custom limits, Unlimited crawling of large websites, On-site training, And other add-on features upon request.
Semrush pricing data comes from publicly available pricing sources or the software supplier. The seller must be consulted during the last cost discussions for the buying of Semrush.
The following are where Semrush subscriptions differ from one another:
- Domain & Keyword Analytics
- Historical Data
- PLA Research
- Display Advertising
- Traffic Analytics
- Number of Projects
- Site Audit
- Position Tracking
- On-Page SEO Checker
- Social Media Toolkit
- Content Marketing Toolkit
- PPC Keyword Tool
- PDF Reporting
- Additional Users
- API Access
- Save up to $800 on our annual plans.
Improve your plan with add-ons
Additional Users
- Add colleagues to your Semrush account
- Collaborate across shared projects
- Keep your account secure with individual logins
Lead Generation
- Branded profile on the Semrush Agency Partners platform
- Semrush verified badge for your marketing channels
- 1000 outreach credits in Lead Finder
Base Report
- Data from 20+ Semrush tools
- Google Analytics and Google Search Console integrations
- Monthly/Weekly/Daily scheduling
- PDF export
- Sharing with Semrush users
Pro Report
- All Base Report features
- 35+ external integrations
- Delivery at a specific time
- Branding and white-labeling
- AI-generated summaries
- Sharing by link
Check out Semrush’s full review – Click Here