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How to use semrush keyword magic tool free

With the help of the Keyword Magic Tool, you may examine groups and subtopics inside a specialty, assess a search market as a whole, and preserve your research as you go. This program gives you valuable data that you can use to outperform your competitors, whether you run a small company website or a large organization.

Start with Your Seed Keyword

Just type the keyword you wish to study into the search field to get started. Your seed keyword is the term you typed into the search field; from here, you may choose your database. The program will provide an extensive list of all the different related phrases in the table below based on your seed keyword. Millions of similar keywords may be displayed in the table, depending on how popular your seed term is. The groups produced by the Keyword Magic Tool are located to the left of the main table.

Set Match Modifiers

You may apply a few modifications to your seed term to get more focused search results. You have the option of selecting Broad Match, Phrase Match, Exact Match, or Related when you query your seed term.

  • The default report, All Keywords, will provide all relevant keywords as well as wide, phrase, and precise matches.
  • For the seed term, Broad Match will display all keyword suggestions in all discovered forms, regardless of precise order. Most keywords are returned by this modifier.
  • Though in different sequences, Phrase Match offers keywords in the exact same format as the seed keyword. This will remove from your results all variants of your seed term (-ing, -ed, -s, etc.).
  • Exact Match displays all keyword suggestions for the seed keyword in nearly the same format and sequence as the seed keyword.
  • For instance, the Broad Match report will contain keywords like “day trips from Los Angeles” and “top 10 day trips to Los Angeles” which the other two match-type reports would exclude due to the altered word order and variation on the word “trip” to “trips.” This is because you are querying the tool with the three different match types for the “Los Angeles trip.”
  • Related displays terms that are deemed related based on displaying comparable search engine outcomes. See the Related Keywords section below for further information on how to make the most out of this filter.

Filter For Question Keywords

Using the Questions button is an additional method to adjust your search. Click this button only to view keywords presented as a query.

You may really benefit from using question-based keywords when developing your search marketing strategy. Asking popular questions may help you come up with ideas for campaigns, blog pieces, featured snippets to target, and much more. Targeting a question-based keyword requires you to address a more focused issue: give a clear response.

“How-to” questions, “what is the difference between x and y?” and “where do I find x?” are examples of common question kinds that make for fantastic content. Since search engine users frequently ask all of these kinds of queries, they may be excellent sources of inspiration for material that is SEO-focused.

Explore Keyword Groups

The suggested topic groupings will be found in the menu on the left. You may utilize groups to investigate the subtopics around your primary keyword since they are arranged based on shared additional keywords. The number of keywords in each group or the total average monthly search volume among the group’s keywords can be used to sort the groups in this list. Utilize groups to find specialized markets and come up with concepts for PPC campaign ad groups.

Select “By volume” above the group table rather than “By number” to view the overall search volume for that group. Use the eye symbol next to the group name to hide the group.


You may explore subgroups by clicking on the arrow of a group to delve even more into a specialization. These function similarly to groups. You may use the eye symbol next to the subgroup name to conceal a subgroup from your whole batch. You can also view the total quantity of keywords and search traffic for each subgroup.

There are now three tiers of subgroups. Thus, you may investigate your first-level group (boots), second-level subgroup (size), and third-level subgroup (male) by entering your seed term (snowboard).

You might wish to investigate subgroups if you’re basing a PPC campaign on the keyword groups this tool provides, since this will provide you with a more granular list of keywords to target for each group.

Total Volume and Average Difficulty

The Total Volume and Average Difficulty numbers above the table will change to reflect the terms you are now seeing as you go through the various groupings. The total volume of all the terms in the group you are now examining is their average monthly search volume combined. The Average Difficulty metric displays the mean level of difficulty for each keyword within the chosen group.

This provides you with an estimate of the value of each subcategory in terms of traffic as well as the difficulty of ranking your website for the keywords within that group. Targeting groups with high Total Volume and low Average Difficulty with content marketing or SEO efforts is a better idea.

Semrush offers the highest accurate search volume measure on the market, according to a March 2022 research.


Determining the intention of a user may be a crucial but difficult task. To assist, we have annotated every keyword across our ten language databases so that it immediately displays the user’s purpose. You may choose whether and how to target a term based on the purpose of a searcher since potential clients employ keywords differently depending on their aims.

The four goals are as follows:

  • Informational: The user wants to find an answer to a specific question.
  • Navigational: The user wants to find a specific page, site, or physical location.
  • Commercial: The user wants to investigate brands or services.
  • Transactional: The user wants to complete an action (conversion).

The tool makes it simple to optimize your content by allowing you to filter for the relevant keywords.


You may apply filters based on a range of criteria, such as keywords, search intent, word count, certain metrics, or language. You may use match types to query your seed term in a similar manner. Additionally, you may add more include/exclude keyword filters by specifying the filter with Broad or Exact Match.

Consider this situation if your seed keyword is “banana.” If you use the include filter and enter “buy fresh,”

  • Exact Match: The term “exact match” refers to the precise matching of the phrases “buy fresh” in the same sequence. Thus, you will receive queries like “buy fresh bananas,” “where to buy fresh bananas,” “buy fresh bananas in New York,” and so on.
  • Broad Match: ‘Buy’ and ‘fresh’ in all their forms are included in Broad Match, which also proposes other word orders. Thus, in addition to “buy the freshest banana,” “buy bananas fresh,” “buy super-fresh bananas in New York,” and so on, you will receive all of the exact match keywords.

The Exclude filter uses the same reasoning.

If you want to explore terms in more than one language at once, you should combine this filter with the country database selection to achieve more focused results.

You can select those languages instead of depending solely on database results if your target country has many widely spoken languages, or if you would like to draw people whose primary language differs from the official language of their nation. For instance, persons from Canada speak both French and English, therefore to obtain the appropriate keywords, choose the Canadian database and add both languages to the filter.

The database you choose may affect the available selections.

You may add filters for any additional metrics, such as word count, volume, KD, intent, CPC, competitive density, and SERP characteristics, after specifying which terms to include or exclude.

Searching for long-tail keywords is made simpler by Word Count filtering.

The Competitive Density and Cost-per-click filters come in handy when identifying PPC campaign keywords.

In an SEO or content marketing effort, the Volume and Keyword Difficulty filters will be useful for ranking target keywords in order of importance.

To organize and analyze terms according to a certain intent type, using the intent filter. You may export the report for the filtered group once you’ve filtered by purpose

You can rapidly discover the purpose of your audience, generate keyword buckets, and choose the ideal landing page for a given query with the aid of the filter. When creating content, you should consider your audience’s aim and ensure that it aligns with theirs.

Find SERP Features Opportunities

The Keyword Magic Tool’s ability to identify keywords that activate SERP features is yet another fantastic feature. You may narrow down the keyword list and find the exact words that activate each sort of SERP feature by using the SERP Features filters. Instant Answer, Knowledge Graph, Carousel, Local Pack, News, Images, Site Links, Reviews, Tweets, Videos, Featured Videos, and Featured Snippets are some of the SERP features that are available. The SERP icon in the second-from-right column allows you to access the SERP source for each term.

Should Google deem your website sufficiently authoritative, your material may be selected for a Featured Snippet result. Therefore, you may use filters to find these targets based on the particular Knowledge Graph results you choose to utilize.

To find terms that result in more than one unique result on their SERP, you may apply several SERP Feature filters at once. For instance, in addition to standard video results, certain keywords will also provide Featured Video results. Searching for terms that appear in the SERP’s Local Pack and Review results is another example.

Another strategy for finding potential keywords to target with SEO is to exclude SERP features as it may be simpler to compete on a results page lacking these features. Use the “none” option in the SERP Feature filter dropdown to select only terms without any SERP features.

Related Keywords

The Related Keywords filter in Keyword Magic is ideal for identifying other keywords that you may target with your website in order to improve organic traffic and your website’s overall search authority.

Discovering synonyms for the primary keyword gives you the opportunity to gradually establish your authority for it, particularly if the primary term has a large volume and purpose.

Based on our related% measure, Semrush Related Keywords show you the keywords with less competition, increasing your chances of ranking higher for a desirable primary keyword.

Broaden The Scope of Your Keyword List

By using a broad approach to your keyword research, you might uncover keyword niches that you might have otherwise missed. You may learn about further comparable keyword recommendations by using Related Keywords.

As you can see, there is a noticeable increase in search volume for combinations that contain “burton” after typing in “snowboards.” If you sell clothing, they may be a fantastic addition to our example target list, even though their linked % isn’t very high. Nonetheless, it is preferable if the related% is nearer 100.

As previously said, you will ultimately be able to target your primary objective keywords by employing these typically less competitive keywords to increase your search authority.

You can see related long-tail keywords that you may add to your Keyword List when you are evaluating a long-tail keyword in the Related Keywords Report.

Because long-tail keywords are so closely related to your brand and content, the more of them you have in your keyword list, the more probable it is that you will score well in searches.

Because long-tailed keywords are less competitive than generic terms, they may have a greater potential click-through rate, helping to maximize the return on investment for your keyword list.

Uncover New Profitable Keyword Ideas For Content

In addition to helping you create the ideal keyword list, using related keywords may help you come up with fresh ideas for SEO-optimized content for your website. When coming up with on-site content ideas for a new blog or landing page you’re making for a campaign in the future, Related Keywords may be a great resource.

When creating a landing page for a new PPC campaign focusing on snowboard boots, you can utilize the Related report to find out what other search phrases people are using in relation to your primary keyword.

Incorporating these associated keywords into the text of your landing page will really help you rank higher in Google’s natural search results.

Google is starting to value content more and more, so you may outperform your competition by thinking of innovative methods to incorporate keywords that are relevant to your content.

Managing columns

Using the “Manage columns” button in the upper-right corner of the main table, you may add and remove columns:

This will maintain the table organized and make it easier for you to view the metrics that matter to you.


Use the eye symbol to remove the groups you don’t want from your whole batch if you want to export various groups (but not all of the groups) in a single file. Once all groups that you wish to keep are excluded, choose “All keywords” once more from the group menu’s top and export the whole table.

Your keyword list may be exported as a CSV, XLSX, or CSV semicolon file.

You may choose whether to export the entire table with or without groups. The keyword groups in your Excel file will be rendered as distinct tabs when you export using groups.

Copying data from the table to the clipboard and pasting it into your file is an additional method of exporting it. In the table header, the “Copy” option shows up when you pick one or more terms. After selecting the terms, click Copy and paste them anywhere you choose.

By selecting a distinct checkbox, you may choose a term individually or in mass. Click the first term in the group to choose a continuous group of keywords from the list. Next, click the final keyword in the group while holding down the Shift key. In this manner, everything between the two keywords will be selected.

Your list may be exported to a file, and keywords can also be sent to the Keyword Manager. You have to export from the Keyword Manager if you wish to export keywords from different seed lists.

Click the checkbox next to each individual term in term Magic Tool and choose the blue “Add to keyword list” button to add that keyword to the Keyword Manager.

*Keep in mind you are limited to 2000 keywords per list*

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